Menu intelligence for independent hospitality
Menu intelligence,
simplified.
Rosemary gives independent hospitality businesses a simpler way to manage ingredients, allergens, costs and margins, all in one place.
Built for independent hospitality.
The problem
Running a menu shouldn’t be this complicated.
Menu information lives in supplier invoices, spreadsheets, ingredient labels, allergen sheets, recipe notes, POS systems and often, with the people who know the menu best. Every source tells a piece of the story, none of them tells it all.
When a price changes or a supplier switches, working out which dishes are affected, and what that really means for your margins, takes hours of hunting through paperwork. Time that a busy week rarely allows.
Supplier invoices
Spreadsheets
Ingredient labels
Allergen sheets
Recipe notes
POS systems
Team knowledge
Rosemary brings that information together and makes it useful.
In 3 simple steps
From paperwork to menu intelligence.
01Scan
Upload or photograph supplier invoices, ingredient labels or menu information. Rosemary extracts the information automatically, reducing manual data entry.
02Connect
Ingredients are linked to the dishes that use them. When something changes, Rosemary shows which menu items are affected.
03Understand
See allergens, dietary information, ingredient costs, margins and menu insights from one simple dashboard.
What’s inside
Everything behind your menu. One place.
Invoice scanning
Turn supplier invoices into structured, searchable information without manual entry.
Ingredient library
Keep every ingredient, price and unit together in one growing library.
Allergen management
Track allergens across your whole menu and keep your guests safe.
Dietary filters
Tag dishes for vegetarian, vegan, gluten-free and other dietary needs.
Dish management
Keep recipes, costs and menu details up to date in a single place.
Margin insights
See food costs, pricing and margins at a glance for every dish.
Supplier change alerts
Know instantly when a price or supplier changes affects your menu.
Menu health
Spot trends, reduce waste and make data-driven menu decisions.
See it in action
Built to be used, not learned.
Hospitality software doesn’t need to feel complicated. Rosemary is designed around the way independent operators actually work.
- Upload invoice
- Rosemary scans it
- Ingredient price changes
- Affected dishes identified
- Updated margin shown
Invoice #0248
Greenfield Produce · 12 Jan
Information extracted automatically. No manual entry needed.
Gross margin · Rackets & Leaves
62%▲
Rosemary · Menu overview
Ingredient cost change
Olive oil
Supplier: Greenfield Produce
Dishes using olive oil3 dishes affected
- Rocket salad12 % cost impact
- Chicken Caesar salad12 % cost impact
- Green garden bowls12 % cost impact
Allergen information available
Built for
Made for independents.
Rosemary is being built for the hospitality businesses that don’t have finance departments, procurement teams or dedicated menu managers.
Cafés
Keep your menu safe, compliant and profitable.
Restaurants
Manage complex menus with confidence.
Bars
Know what's in your food and drinks, from small plates to cocktails.
Small hospitality groups
Bring several venues into one simple view.
Powerful enough to give you useful insights. Simple enough to actually use during a busy week.
Thomas Cheung
Founder, Rosemary
Our story
Built from hospitality, not a boardroom.
Rosemary started with a simple question: why is managing the information behind a menu still so complicated?
After more than 10 years working in hospitality and 6 years running an independent hospitality business, I kept seeing the same problem: important information spread across invoices, labels, spreadsheets, systems and paperwork.
Rosemary is being built to make that simpler.
Early access
Be one of the first to try Rosemary.
We’re currently building Rosemary with independent hospitality businesses in mind. Join the early-access list for product updates, launch news and opportunities to test Rosemary before the wider release.
Know your menu. Run it smarter.
Join the Rosemary waitlist and help shape a simpler way to manage your menu.
Join the waitlist